A New Look for the KWS Websites

Modern design and simplified structures facilitate the use of as well as that of 58 further international websites.

Einbeck, 07.06.2012
Nr. 25 | sam

KWS SAAT AG introduces a new Internet design. As of June 4th, and 58 other international websites have a new, ultra-modern design. Visitors to KWS websites can now access the most important information faster and easier.

Topics that were, until now, presented on different websites were integrated into the new KWS design. The topic choice at the top of the page (Products-Company-Career) allows users to access the different topics and products directly. Within these individual areas of the website, the visitors have a wide range of menus available and the mouseover navigation leaves plenty of space for content.

New: All the products and consultants can be accessed via the individual crop icons and new consultant map. Differentiated variety descriptions, an image gallery, and an event calendar have been added. In the next months, new tools such as a variety comparison module, an universal calculator and a special Newsroom for the Press will also be introduced.

The new KWS websites are also accessible via mobile devices. A mobile version of the websites will be released shortly.

About KWS:

KWS SAAT AG is one of the world’s leading plant breeding companies, represented in more than 70 countries by approximately 60 subsidiaries and affiliated companies. The company’s main products comprise sugar beet, corn and cereal seeds as well as seed for oil and field crops and potatoes. KWS has been run independently for more than 150 years and has almost 3,800 employees. Approximately 15% of the company’s revenues are reinvested in research and development. For more information, please visit



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