Even when Johann Rieve was driving his go-kart around his parents' farm as a small child, he knew: I want to become a farmer! Said, and done: he studied agricultural science in Göttingen and entered the family business located on the coast of the Baltic Sea. It was the right decision for him. Mainly because as the manager of the farm he works not only on paperwork in the office, as he says, but also out in the field. He is both a professional at a desk as well as a working man in the fresh air. For him, this is the charm of his profession. Instead of a go-kart, he has a motorcycle now. The enthusiasm for farming has remained.