Privacy Policy

KWS SAAT SE (hereinafter also referred to as “KWS”) is pleased that you are interested in our company and would like to thank you for visiting our website. KWS takes the protection of your personal data very seriously. In the following, we would like to inform you more specifically about the data we store and how we use it.

Responsible body

The responsible body within the meaning of the Federal Data Protection Act is KWS SAAT SE, Grimsehlstraße 31, 37555 Einbeck, Germany.

Anonymous data collection

You can visit the KWS websites without revealing your identity. We will only know the name of your Internet service provider, the website from which you visit us and which of our websites you visit. This information is evaluated for statistical purposes only. You remain anonymous as an individual user.

Collection, processing and use of personal data

Personal data (e.g. name, address, telephone number, etc.) are only collected if you voluntarily provide us with them, for example when registering for personalized services or for the implementation or execution of a contract or on your request. Any personal data collected will be processed and used primarily for the purpose of your orders and requests. We give great importance to the fact that we only collect data that is absolutely necessary.

Furthermore, we use and process your information in order to inform you, via the communication channels you have specified (letter, fax, e-mail, telephone), of our products, services and promotions that may be of great interest to you, as well as for carrying out customer surveys. As far as legally prescribed, the use of your data for advertising purposes is only allowed if you have given your consent.

Transfer of personal data

If we disclose personally identifiable information, we do so with service and partner companies who assist us with the order process and help us provide customers with information. These companies may only use your personal information to carry out tasks on our behalf and are obligated to comply with the relevant data protection provisions.

To the extent permitted by law, or insofar as you have previously given your consent, we will also pass on your data to other companies in the KWS Group, to use for advertising purposes. Your data will not be transferred to third parties outside of the KWS group for advertising purposes.

Transfers of personal data to state institutions and authorities are only made in the context of mandatory national legislation or if the disclosure is required for legal or criminal prosecution. Data transfers for other purposes will not take place.


This site uses technology to collect and store data for marketing and optimization purposes. Usage profiles can be created from this data using a pseudonym.

We use cookies on our website. Cookies are small text files that can be stored on your hard drive when you visit a website. These text files are generated by the web server that you use to connect with via your web browser (e.g. Internet Explorer, Firefox, Google Chrome), and then sent to you. Our cookies do not include personally identifiable information.

Most browsers are set to automatically accept cookies. You can deactivate the storing of cookies, however, or you can adjust your browser so that it notifies you as soon as cookies are sent. In addition, you can delete cookies from your system at any time. To do this, please use the help function on the menu bar of your web browser or operating system.


Tracking service by etracker GmbH (
Data collected using etracker technology will not be used to personally identify visitors to this website without the separately granted consent of the person concerned, and will not be merged with the personal data of the bearer of the pseudonym. Data collection and storage can be objected to at any time.
Please exclude me from etracker counting.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, as a result of IP anonymization on this website, your IP address will be truncated by Google beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address provided by your browser, as part of Google Analytics, will not be merged with other Google data. You can prevent the storage of cookies by adjusting the settings of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

You can prevent the collection of data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which prevents the future collection of your data when visiting this website: Disable Google Analytics

More information on terms of use and privacy policy at and at We would like to point out that on this website the use of Google Analytics has been extended with the code “anonymizeIp”, to ensure anonymous collection of IP addresses (so-called IP masking).


E-mail newsletters will only be sent to you if you have specifically ordered the appropriate newsletter on our website. If you no longer wish to receive an e-mail newsletter in the future, you can unsubscribe from it at any time via the link included in every newsletter.

Right of objection, withdrawal of consent

You have the right, at any time, to revoke your consent with future effect, for the use of your data for the purposes of advertising and market research, by sending a brief message to the address below.

Your right of access, rectification and deletion of your personal data

Furthermore, you of course have the right to request at any time what information about you is stored and for what purpose this information is stored. In addition, you may correct incorrect data, or delete data that is not permitted or no longer necessary to store. To exercise the above rights, please contact us at the address below.

External links

Our online content contains links that occasionally refer to third-party sites. Where this is not obvious, we point out that it is an external link. KWS has no influence on the content and design of external sites. This privacy policy does not apply in this respect.

Changes to this Privacy Policy

We reserve the right to change and revise this Privacy Policy from time to time. Please take note of the latest version of our Privacy Policy.

Contact person for questions or requests for information

If you have any questions, comments, suggestions or requests for information in connection with our Privacy Policy and the processing of your personal data, you can contact our Data Protection Officer directly at the following address:

Data Protection Officer
Grimsehlstr. 31
Postfach 1463
37555 Einbeck

Phone: +49 (0)5561 311-0
Fax: +49 (0)5561 311-322

Einbeck, April 2015