The best seeds help farmers succeed in the land of the gauchos
Nothing shapes life in Argentina as much as tango, soccer and beef. Luís Parra is a farmer and cattle breeder – not to mention a fan of River Plate, the arch-rivals of Boca Juniors. Alfonso Callegari is commercial director at KWS and a Boca Juniors fan. Even though they will never agree on soccer, Callegari and Parra are pulling together as business partners. Callegari is willing to go a long way for this to happen.
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Farmer Luís Parra (left) is delighted about the arrival of KWS consultant Alfonso Callegari on his farm.
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Farmer Luís Parra (left) and KWS consultant Alfonso Callegari are more than merely business partners. They also see each other as friends.
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That’s why they always find time to have a good conversation and a cup of maté tea as well as taking care of business.
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KWS consultant Alfonso Callegari drives more than 600 miles, deep in the south of Argentina, to ensure that farmer Luís Parra gets his seeds.
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Although AWS consultant Alfonso Callegari must cover difficult terrain on the long drive from Manuel Ocampo to Luis Beltrán, the view is simply magnificent.