KWS Sugarbeet - information about varieties and seeds
KWS sugar beet seed lays the foundation for successful beet cultivation. We offer you the right variety for your farm. We also support you throughout the entire cultivation year with personal advice and digital services.
On this page, you can find out about our diverse range of beet seed - from CONVISO® SMART and CR+ to energybeet and KWS Feedbeet. We also offer “Service for your seed” with our myKWS tools, for example with our Beet Added Value Service. If you have any questions about variety selection or crop management, please contact the KWS advisor for your region.
Sugarbeet options for NZ farmers
Growers are choosing to grow sugarbeet as it's a good, versatile crop that dairy farmers want for their winter feed.
165 years of experience and innovation
KWS was born with sugarbeet breeding, and today we are the world market leader in the commercialisation of sugarbeet seed.
Due to the intensive research and breeding activities undertaken over the past years, the yield has been continuously increasing and the disease and pest tolerance have significantly improved.
The aim of our breeding work is to offer solutions targeted to farmer’s needs. To ensure we can meet these needs, we’ve grown trials for our candidate sugarbeet varieties in New Zealand since 2019. This is to ensure that we choose the right variety with the right attributes for NZ conditions before we launch it into the Kiwi market.
Local Performance
Providing products that are fit for New Zealand

On the journey from seed to sugar beet
Do you know where the seed comes from?
Complexity and modern science is needed to launch a new variety to the markets and ensure the best technology and better yields for sugarbeet farmers.
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