Privacy notice for the use of technical systems with optical image acquisition for agricultural measurements

We, KWS UK Ltd., 56 Church Street, Nr. Royston Hertfordshire, SG8 7RE UK (hereinafter also referred to as “KWS”, “we” or “us”) examine the quality of the cultivation areas and the cultivated crops in the interest of customers. For this purpose, we photograph fields with systems from above and evaluate the data received. For this purpose, we use different systems with different camera systems which we control or move automatically across the agricultural areas.

We take the protection of your personal data very seriously. We always make every effort not to include any persons, vehicle license plates, etc. In the following privacy notice, we explain the handling of possible accidental recordings of persons or other personal data (“personal recordings”).

1. What type of personal data can be seen on the photographs produced by the systems?

If, in exceptional cases, photos of persons are taken, this may include, for example: photos of people or their faces, outlines or license plates.

2. On what legal basis do we process these data?

The legal basis for the processing of photos of persons, even if they are taken accidentally, is Article 6 (1) Letter f) of the EU General Data Protection Regulation. KWS has a legitimate interest in taking pictures of the cultivation areas for its customers. This includes very rare and random recordings of persons or the like, since KWS immediately and irrevocably deletes random photos of persons or makes person-related data unrecognizable. Due to the fastest possible deletion or making the person unrecognizable, this interest also outweighs the interest of the affected persons in the protection of his or her personal data.

3. Why and for which purpose do we process your data?

KWS has no interest in person-related photos and therefore does not pursue any specific purposes with regard to the randomly processed data. KWS also does not attempt to link photos with other personal data such as name or address. If we take photos of persons by chance, we delete them immediately or make the person-related data unrecognizable.

4. Do we share your data with third parties? Who is the recipient of your data? Do we send your personal data to other countries?

KWS does not share photos of persons taken by chance for its own purposes with third parties.

Insofar as legally permissible and necessary to comply with applicable law or assert, exercise, or defend legal claims, KWS forwards personal data to courts, public authorities or law firms.

KWS works with internal and external service providers (processors), such as service providers for IT maintenance services. These service providers may only act in accordance with the instructions of KWS and are contractually obligated to comply with the applicable data protection requirements.

5. How long do we store your personal data?

Personal data are stored on local storage media (PCs, tablets, etc.). There, the photos are checked and personal data are deleted or made unrecognizable as quickly as possible.

6. What rights do you have?

All persons whose personal data are processed have certain rights with regard to their personal data within the framework of the respective legal requirements. Please note that there are certain exceptions to the exercising of these rights, and therefore you cannot exercise them in all cases.

  • Information: You have the right to obtain information about all personal data stored by KWS about you.
  • Rectification: You can demand that we change incorrect personal data.
  • Erasure: You can ask us to erase personal data under certain circumstances, and we will take appropriate steps to inform other controllers who process the data that you have requested the erasure of links to your data, copies of your data, and duplications of your data.
  • Revocation of consent: You can revoke your consent to the data processing that you have granted us and prevent further processing if there is no other reason why KWS can process your personal data.
  • Restriction: In certain cases, you can request that we restrict the processing of your data.
  • Portability: If you have provided us with data based on a contract or consent, you can request receipt of the data provided by you in a structured, commonly used and machine-readable format, or that we send it to another controller.

Right to object

Case-based right to object

For reasons arising from your unique situation, you have the right at any time to object to the processing of your personal data that is based on justified interests. This personal data will then no longer be processed for these purposes unless compelling legitimate grounds for the processing are established that outweigh your interests, rights, and liberties, or the processing serves to assert, exercise, or defend legal claims.

To assert the rights above, please contact us using the contact information provided.

  • Submit a complaint: You can submit a complaint about our processing to a data protection authority.

7. Contact information

The controller for the data processing is:

56 Church Street
Thriplow, Nr. Royston
Hertfordshire, SG8 7RE UK

Royston, March 2021