We, KWS UK Ltd., 56 Church Street, Thriplow, Royston, Hertfordshire, SG8 7RE, United Kingdom (hereinafter referred to as “KWS”, “we” or “us”) take the protection of personal data and its confidential treatment very seriously.
When you visit our Facebook company profile (https://www.facebook.com/KWSUKltd), your personal data is processed. Therefore, we are informing you of the processing of your personal data and the rights to which you are entitled.
This data protection information describes the processing of your personal data in connection with your visit to our Facebook company profile, to the extent to which this is performed by us.
In addition, your personal data is processed by the relevant Meta company as a joint controller. In most cases, this is Meta Platforms, Inc.; however, it may also be Meta Platforms Ireland Limited and/or another company within the Meta group, as identified in the privacy terms applicable to the relevant Meta service and processing activity (hereinafter collectively referred to as “Meta”). Meta provides detailed information about joint controllership and processing here: https://www.facebook.com/legal/terms/information_about_page_insights_data.
In connection with your visit to our Facebook company profile, Meta may also process personal data to a further extent. In this case, processing will take place at the sole responsibility of Meta and without our knowledge. For more information from Meta/Facebook, refer to: https://www.facebook.com/about/privacy/.
1. Controller
The controller for the data processing is:
KWS UK Ltd.
56 Church Street
Thriplow, Royston
Hertfordshire
SG8 7RE,United Kingdom
Email: dataprotection.kwsuk@kws.com
The joint controller of the processing within the meaning of Article 26 UK GDPR is, insofar as this is indicated below:
Meta Platforms, Inc.
ATTN: Privacy Operations
1 Meta Way
Menlo Park, CA 94025
USA
2. For what purposes and on what legal basis do we process your data?
We process your personal data within the context of our Facebook company profile for the following purposes:
a) Contact and interaction via Facebook
We process your personal data when you contact us through our company profile by using the Facebook functions provided for this (e.g. news, messages, comment function, contributions, posts or the “like-button”) or the content provided by us (e.g. videos).
If you contact us in this way, we process your personal data that can be viewed directly in this context (usually: user name, profile image, message contents, including photos, date and time of the interaction) to respond to your contact. We also process personal data from you for the purposes of our public image as well as for information about and optimization of our products, services, and projects.
The legal basis for the processing is Article 6(1)(f) UK GDPR. Our legitimate interest lies in contacting potential customers and interested parties, presenting our company publicly, and informing you about our products, services and projects.
The legal basis for the processing of your personal data is Article 6 (1) (b) UK GDPR, provided that your contact with us via Facebook is for the purposes of concluding or executing a contract.
b) Analyses for statistical purposes using page Insights on Facebook
We use Facebook Insights for the purposes of the targeted design and continuous optimization of our offerings on our Facebook company profile. For every visit to or interaction with our company profile, we receive anonymized information about our visitors from Facebook and their interaction with our company profile in the form of statistics (Page Insights).
The processing in this respect takes place in joint controllership with Meta pursuant to Article 26 UK GDPR. Meta provides the essential provisions of the joint controller arrangement here: https://www.facebook.com/legal/terms/information_about_page_insights_data.
We process the data using Page Insights for the purposes of optimizing our offerings and ensuring more effective communication with (potential) customers and interested parties.
The legal basis for the processing of your personal data is Article 6(1)(f) UK GDPR. Our legitimate interest lies in improving our offerings on Facebook.
c) Carrying out contests
If you participate in one of our contests, we will process your data in order to carry out the respective contest. The purpose of processing the personal data is to determine and announce the winner(s) and distribute the prizes. For this purpose, the Facebook names of those who participate in the contest are saved, and the winners are selected from them. Then, KWS announces the winners and contacts them in order to obtain their postal address and send the prizes.
The legal basis for the processing of your personal data is Article 6(1)(f) UK GDPR. KWS has a legitimate interest in determining and announcing the winner(s) of the contest and distributing the prizes.
3. Does KWS forward your data to third parties? Who are the recipients of your data and do they reside in third countries?
The recipient of personal data is Meta, which, as the operator of the Facebook platform, processes the data as described in its privacy policy (https://www.facebook.com/about/privacy/).
KWS works with internal and external service providers (so-called processors), such as service providers for IT maintenance services. These service providers may only act in accordance with the instructions of KWS and are contractually obligated to comply with the applicable data protection requirements.
Insofar as legally permissible and necessary in order to comply with applicable law or assert, exercise, or defend legal claims, KWS forwards personal data to courts, authorities, and law firms.
We may transfer personal data outside the UK to KWS Group companies and service providers in the EEA, which is covered by UK adequacy regulations and recognised as providing an adequate level of data protection.
Meta may transfer personal data to countries outside the United Kingdom. Details can be found in Meta’s privacy information (https://www.facebook.com/about/privacy/).
4. How long do we store your personal data?
For the purposes of carrying out our contests, the Facebook names of the participants are saved until the winner(s) are determined and are then erased. The names and address data of the winner(s) are saved until the prize is distributed, and then this data is deleted.
We keep messages, comments and interaction data only for as long as necessary to respond to or manage the interaction. We then erase the data unless it is still required for another purpose or statutory retention obligations require storage for a longer period.
5. What rights do you have?
Subject to the applicable legal requirements and exceptions, you have the following rights in relation to your personal data.
You may exercise these rights against KWS and, where they relate to processing carried out by Meta, directly against Meta using the contact details in Section 1. Please note that there are certain exceptions to the exercising of these rights, and you therefore cannot exercise them in all cases.
§ Right of access: You may request information about the personal data we process about you.
§ Right to rectification: You may ask us to correct inaccurate or complete incomplete personal data.
§ Right to erasure: You may ask us to erase your personal data in certain circumstances.
§ Right to restriction of processing: You may ask us to restrict the processing of your personal data in certain circumstances.
§ Right to data portability: Where the legal requirements are met, you may ask us to provide personal data you have given us in a structured, commonly used and machine-readable format or transfer it to another controller.
§ Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time. This does not affect the lawfulness of processing before withdrawal.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information or to exercise any of your other rights. This helps us to ensure that personal data is not disclosed to any person who has no right to receive it. No fee is required to make a request unless your request is clearly unfounded or excessive. Depending on the circumstances, we may be unable to comply with your request based on other lawful grounds.
Further information about your rights is available on the official website of the Information Commissioner’s Office (ICO), the UK data protection authority: Your data protection rights | ICO.
Right to object
Case-based right to object
Where we process your personal data on the basis of legitimate interests, you may object at any time on grounds relating to your particular situation. We will stop the processing unless we demonstrate compelling legitimate grounds that override your interests, rights and freedoms or the processing is necessary for the establishment, exercise or defense of legal claims.
Right to object to processing for direct advertising purposes
You may object at any time to the processing of your personal data for direct marketing purposes, including related profiling. If you object, we will no longer process your personal data for those purposes.
To exercise this right, please contact us using the contact details provided in Section 1.
If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the UK data protection authority, the Information Commissioner’s Office (ICO).
Last updated
Royston, June 30, 2026