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Our Spirit.
Follow The Fresh Trail.
And when we say Fresh, we mean nutritious, sustainable, and super tasty.
Seeding the future for generations
We are committed to support healthy diets by providing innovative and sustainable vegetable seed solutions. We aim to create value for the complete vegetable chain, all the way from the grower to the consumer. With a team of vegetable seed specialists and an entrepreneurial and pioneering spirit, we are seeding the future for generations.
A journey of paving new ways
The journey of KWS Vegetables reflects the entrepreneurial spirit that has driven KWS and Pop Vriend Seeds for generations: fueled by curiosity and an ongoing hunger for fresh challenges.
Today, we remain rock-solid in our commitment to exploring new paths, driven by the pioneering spirit of our founders, guided by the tradition of family ownership and strengthened by the expertise of our global teams.
A new chapter in vegetable breeding
The ambition that drives KWS – sustaining farms, food, and the planet – found a natural extension in vegetables. Since KWS entered the vegetable business in 2019, we expanded operations around the globe in strategically important vegetable production regions. From here, we can pursue our ambition with a long-term and independent perspective. With the breeding and research know-how we’ve built over the last 170 years, we can truly make a difference in vegetables.
„For more than 170 years we have been developing very successfully varieties of agricultural plants. This competency will help to build up the new business activitity in vegetables.“
Netherlands
Türkiye
Brasil
Mexico