Protection of your data when you register for KWS events

If you are interested in events organized by KWS SAAT SE & Co. KGaA, Grimsehlstrasse 31, 37574 Einbeck, Germany and KWS LOCHOW GmbH, Ferdinand-von-Lochow-Strasse 5, 29303 Bergen, Germany (hereinafter referred to as “KWS”, “we” or “us”) we process personal data about you - regardless of whether you enter your registration data on our website or register in writing. Below we inform you about how we process your personal data.

KWS SAAT SE & Co. KGaA, Grimsehlstrasse 31, 37574 Einbeck makes the information required according to Art. 13 and 14 GDPR available to the persons concerned.

1. Which personal data do we process when you register?

When you register for an event, we process your name, address and e-mail address.

Image and video material

In connection with your participation in our event, we may also process image and video material.

2. For what purpose do we process the data?

The purpose of collecting your personal data is to plan and control the events and in particular check their scope and size and to ensure that they run smoothly. In particular, we need your e-mail address to be able to inform you in case of last-minute changes or cancellation of an event at short notice. We also use your name and address to send you information on KWS products and campaigns by post.

Image and video material

We may process the image and video material for the purpose of making a video and reporting. We may publish this on our intranet, in print media, our social media channels and on our following websites:

3. On which legal basis do we process your data

The legal basis for the processing of your personal data is Article 6 (1) (f) of the EU General Data Protection Regulation. The legitimate interest of KWS is to be able to plan and control events and to offer participants the service of informing them at short notice of any changes. It is also in our legitimate interest to advertise our products to interested parties.

Image and video material

If we process image and video material on the basis of a declaration of consent given by you, this is done on the basis of Art. 6 (1) (a) GDPR.

4. Who is the recipient of your data?

The recipients of our visitors' personal data are private bodies and, in individual cases, service providers who support us in organising the event. These service providers may only act in accordance with the instructions of KWS and are contractually obliged to a high level of data protection and to comply with the applicable data protection requirements.

We also pass on your personal data to courts, authorities or law firms to the extent legally permissible and necessary to comply with applicable law or to assert, exercise or defend legal claims.

Image and video material

Press representatives may receive a press photo showing the participants.

We may share photo and video recordings with the operators of our popular social media channels if we have received your consent in this regard. You can see the recipients of your photo and video recordings in the consent form you provided.

The social media channel operators described in this section may be located in countries outside the European Economic Area ("third countries") where the applicable law does not provide the same level of data protection. Further details can be found in the privacy notices of the social media operators.

5. How long do we store the data of our visitors?

We will delete your e-mail address after the event has ended, unless you have already provided us with your e-mail address in another context. We keep your name and address in order to send you information on KWS products and campaigns by post. Based on your registration for our event, we assume that you are interested in KWS products and campaigns. We therefore retain this data for this purpose until you inform us that you no longer wish to receive information by post or that the data is no longer necessary for the purpose we are pursuing. To notify us, you are welcome to send us an e-mail to or a written message to the above addresses.

Image and video material

We delete the image and video material when it is no longer necessary for the purposes we are pursuing and no other legal basis for continued processing, in particular legal or contractual retention periods, applies.

6. What rights do you have?

Within the scope of the respective legal requirements, you have certain rights regarding your personal data. Please note that certain exceptions apply to the exercise of these rights and that you may therefore not exercise them in all cases.

  • Information: You have the right to receive all personal data processed about you by KWS.
  • Correction: You can demand that we change incorrect personal data.
  • Deletion: You may request us to delete personal data in certain circumstances and we will take reasonable steps to inform other data controllers that you have requested the deletion of links to your data, copies or reproductions of your data.
  • Revocation of consent: You can revoke your consent to data processing that you have given us and prevent further processing if there is no other reason for KWS to process your personal data.
  • Restriction: In certain cases, you can request that we restrict the processing of your data.
  • Portability: If you have provided us with data on the basis of a contract or consent, you may request that you receive the data you have provided in a structured, common and machine-readable format or that we transfer it to another controller.

Right to object

Case-based right to object

For reasons arising from your unique situation, you have the right at any time to object to the processing of your personal data that is based on justified interests. This personal data will then no longer be processed for these purposes unless compelling legitimate grounds for the processing are established that outweigh your interests, rights, and liberties, or the processing serves to assert, exercise, or defend legal claims.

Right to object to the processing of data for direct marketing purposes

In individual cases, your data will be processed to carry out direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. If you object to processing for the purposes of direct marketing, your personal data will no longer be processed for those purposes.

To assert the rights above, please contact KWS SAAT SE & Co. KGaA using the contact information provided.

  • Submit a complaint: You can submit a complaint about our processing to a data protection authority.

7. Contact information

The controller for the data processing are:

Grimsehlstrasse 31
37574 Einbeck, Germany
Telephone: +49 (0)5561 311-1412
Fax: +49 (0)5561 311-500

Ferdinand-von-Lochow-Strasse 5
29303 Bergen, Germany
Telephone: +49 (0)5051 477-0
Fax: +49 (0)5051 477-165

You can contact our data protection officer for both controllers as follows:

Data protection officer
Grimsehlstrasse 31
37574 Einbeck, Germany
Telefon: +49 (0)5561 311-1412
Telefax: +49 (0)5561 311-500

Encrypted contact form:,

Addressee: Boris Reibach

Einbeck and Bergen, July 2021