“Farmers have already been able to access specialist information and digital tools in the past few years on our Cultivent platform,” explains Mark Bieri, who is responsible at KWS for implementing the new platform. “With myKWS, we have additionally created a new, clearly laid out and personalized homepage that now provides each farmer with each more specific information than before – all tailored exactly to their farming operations.” That includes, for example, weather data, current market analyses and price data for wheat, rapeseed, corn and sugar as well as potatoes, milk or soybeans. Users of the area-based tools from KWS, such as SAT TS-Monitoring, are automatically directed to the personalized homepage after logging in, all other users can simply activate this area. Fields can also be marked or uploaded on a central map. The marked fields are then displayed with color coding and a crop icon on the overview map. A new feature is that the vitality check is now available for all crops. These maps display the plant vitality and plant growth, thus clearly showing differences in stock development. The images, unless hindered by clouds, are updated once a week based on satellite images, allowing farmers to follow the development of their fields over time. Bieri: “Naturally, personal contact on site by our sales forces remains very important. With myKWS, we are nevertheless expanding our portfolio to include, for example, expert consulting via the familiar e-mail service. Added to that are information on the area-based tools used and invitations to events or information on new crop varieties.”
The expanded myKWS service offering can be used by farmers with operations of any size and any type of farming irrespective of the cultivated type or variety of crops. Existing registrations in Cultivent will be seamlessly continued in myKWS via the known accounts. New registrations are possible at any time at www.kws.de/mykws.
Awards for myKWS
In parallel with the launch of the new online platform, myKWS has already received multiple awards: Winner of the iF Design Award 2020 (Service Design category) and the Red Dot Design Award 2020 (Digital Service category), Bronze in the Art Directors Club competition 2020 (Web Service category) and a nomination in the UX Design Award 2020 (Digital Applications category). The prizes were awarded, among other things, for the user-friendliness of the portal and the offer of suitable and tailor-made solutions for special user groups.