#ThinkingInGenerations means: living values.
#ThinkingInGenerations means: learning together
#ThinkingInGenerations means: acting sustainably.
Paving the way. For a fruitful tomorrow.
Farm life is often characterized by family cohesion and traditions that have grown over decades. Around the world, many generations live and work on farms under one roof, and at some point the question of farm succession comes up. Our new Farmer Portraits focus on this generational change that many farmers are facing. Young and old alike - we visited farmers on their farms to have them tell us about their stories, their challenges and their hopes.
Best of Farmer Portraits - a look behind the farm gates of this world!
Farmers around the world look after their farms and fields - and their families. Because building the future also means passing on shared values and farming knowledge to children, not just thinking about today, but for generations to come. This is how the legacy of a farm lasts for decades.
Farmers on four continents have opened the doors of their farms to us and revealed what it means to shape the future with heritage. This has resulted in impressive farmer portraits that tell the big and small family stories from the fields of this world in a varied and entertaining way.
This farm has been running since 1900,
and now my children are here.
Get to know more farmer generations worldwide
Young and old - moving forward together.
Farmers have opened their gates to us to give an insight into their everyday farming life. Their farms all have their own character - which is reflected in the way of life, the philosophy and by the type of farming and livestock breeding. What they have in common: looking towards the future and a desire to pass on their fields and farms to the next generation. Sustainable and productive.