KWS: Digital solution for farmers receives design award

Einbeck, March 25, 2020

myKWS, the digital solution for farmers, has received the 2020 iF Design Award in the category Service Design. The award recognizes exceptional design efforts in a broad array of disciplines, including such areas as interior design, packaging and services. myKWS combines more than 20 different applications with expert advice to offer farmers around the world decision-making assistance supported by data so they can achieve an ideal harvest. In making their decision, the international jury drew attention to the online portal’s integrated approach as well as its customer-focused configuration and streamlined user interface.

Users enter myKWS from their own individual start pages. They provide a summary of all appropriate information and services for the particular time of year – fully tailor-made to the farming operation. In addition, many of the online portal’s functions start directly from an overview map of the farming operation. From here, farmers can get a quick look at their cropland and the cultivation management approach that applies. Many of the applications use supplemental data such as satellite images or future-oriented algorithms to ideally adjust the time for sowing and harvesting at the inter-field level to adapt to environmental conditions and improve crop management practices. The online portal also provides key profitability figures and computation programs for planning the most fitting crop rotation and for managing varieties.

“Sustainable farming must ensure the sufficient supply of high-quality, nutritious food while using the least amount of such resources as crop protection, water, nutrients and land,” states Stephan Krings, who heads global marketing and communication at KWS. “In the process, digital technologies that generates added value are increasingly gaining importance and helping to, among other things, boost agricultural yields and avoid crop losses. myKWS focuses on farmers’ needs and offers a comprehensive service package covering the complete growing season. It is individually directed according to the specifics of the farming operation – and that makes the platform exceptional. We’re really happy that the iF Design Award has now substantiated this approach in terms of configuration and user friendliness.”

About KWS*
KWS is one of the world’s leading plant breeding companies. In the fiscal year 2018/19, more than 5,500 employees in 70 countries generated net sales of EUR 1.1 billion and earnings before interest and taxes (EBIT) of EUR 150 million. A company with a tradition of family ownership, KWS has operated independently for more than 160 years. It focuses on plant breeding and the production and sale of seed for corn, sugarbeet, cereals, rapeseed, sunflowers and vegetables. KWS uses leading-edge plant breeding methods to increase farmers’ yields and to improve resistance to diseases, pests and abiotic stress. To that end, the company invested approximately EUR 200 million last fiscal year in research and development.

*All indications excluding the results from the companies accounted for using the equity method AGRELIANT GENETICS LLC, AGRELIANT GENETICS INC. and KENFENG – KWS SEEDS CO., LTD.

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