Users enter myKWS from their own individual start pages. They provide a summary of all appropriate information and services for the particular time of year – fully tailor-made to the farming operation. In addition, many of the online portal’s functions start directly from an overview map of the farming operation. From here, farmers can get a quick look at their cropland and the cultivation management approach that applies. Many of the applications use supplemental data such as satellite images or future-oriented algorithms to ideally adjust the time for sowing and harvesting at the inter-field level to adapt to environmental conditions and improve crop management practices. The online portal also provides key profitability figures and computation programs for planning the most fitting crop rotation and for managing varieties.
“Sustainable farming must ensure the sufficient supply of high-quality, nutritious food while using the least amount of such resources as crop protection, water, nutrients and land,” states Stephan Krings, who heads global marketing and communication at KWS. “In the process, digital technologies that generates added value are increasingly gaining importance and helping to, among other things, boost agricultural yields and avoid crop losses. myKWS focuses on farmers’ needs and offers a comprehensive service package covering the complete growing season. It is individually directed according to the specifics of the farming operation – and that makes the platform exceptional. We’re really happy that the iF Design Award has now substantiated this approach in terms of configuration and user friendliness.”