-
Oats – for sustainable
crop rotation -
.jpg)
Oats – for healthy
crop rotations
_r_special_header_res_640x760.webp)
A healthy superfood with a promising future!
It’s the ultimate trend cereal and has the image of a “superfood”: Demand for foodstuffs made with oats is booming. From a nutritional point of view, oats are rich in valuable vitamins and can help foster good health in humans – they’re high in fiber and their consumption has been shown to lower blood cholesterol and thus the risk of heart disease, according to the EU’s “Health Claims”*. Oat cultivation is gaining attractiveness for the farmer as the milling industry is intensely searching for regionally produced raw material. The sales opportunities for the millers are correspondingly great – the variety of products is growing beyond classic groats and flakes: Be it in cereal bars, oat drinks, or as a basis for meat substitute products, oats are now consumed in many innovative products.
*(Publications Office of the European Union: “COMMISSION REGULATION (EU) No. 432/2012”) EUR-Lex - 02012R0432-20210517
- EN - EUR-Lex (europa.eu)
Oats are a viable crop for the future that can help
make the rotations of intensive arable farming more diverse
and sustainable. Current nutritional trends will further
increase demand for this healthy cereal.
_r_16_9_master.jpg)
The area under cultivation Germany 2019 (ha)
The area under cultivation Germany 2021 (ha)
Increase in processing volume Germany
Oats are the organic cereal of choice in Germany
Area under cultivation of oats 2021 (ha)
Area under cultivation of oats 2021 (ha)
KWS expands oats product portfolio
Oats play both parts: being more sustainable in agriculture and fueling the growth of sales markets in modern nutrition trends. KWS has been successful in breeding leading oat varieties for many years, with a focus on France. This led to the strategic decision to expand this breeding program to other focus markets, such as Germany and the UK. By expanding its product portfolio, KWS is ideally placed to meet growing demand.
According to a recent analysis by Reports and Data, the global oat milk market was worth around USD 3.68 billion in 2019 and is expected to reach USD 6.47 billion by 2027, with a compound annual growth rate of up to 7.2% forecast between 2021 and 2027.
Contact
