Thom Schepers, Global Head of Sales & Marketing: “We already have a commercial portfolio for tomato seeds in place and we have started trialing long cucumber varieties and watermelon in main hotspots for these important crops last year. With the establishment of the new location in Navolato, we will now enter full speed into our own R&D activities, and we are delighted to offer high quality varieties for crops like tomato, pepper and hot pepper as well as cucumbers, melon and watermelon to our customers in the future.” In addition to domestic consumption, the Mexican vegetable market is an important export market for the United States and Canada.KWS’ entry to the long-term growth market for vegetable seeds is based on a greenfield approach with organic growth, supplemented by suitable acquisitions and the sales of licensed-in varieties. This strategy included the acquisition of Pop Vriend Seeds, a very important player in spinach seed breeding, which is part of the KWS Group since 2019. In addition, KWS acquired the Italian vegetable seed company Geneplanta (now: KWS Vegetables Italia), a specialist in breeding, production, and sales of tomato varieties, in March 2021. In parallel, KWS has been concentrating on staffing the new business division as well as on launching its own breeding activities in Brazil, Spain and Turkey.